Quality as a discipline started in the factory.
It was about making sure that when you produced ten thousand widgets, every single one met the spec.
Consistency was king. Defects were the enemy.
Deming, Juran, Crosby—all emphasized reducing variation and building trust through repeatability.
But in SaaS, the game is different.
We’re not stamping out physical products.
We’re providing a service—one that changes every week, maybe every day.
And our customers don’t experience it as something they buy once and hold. They experience it as something they rely on—something that either works for them, or doesn’t.
So what does it mean to lead quality in that context?
Quality as Experience, Not Output
In a SaaS world, the thing customers value isn’t just “the product” (in the traditional sense). It’s the whole experience:
How reliably it works when they need it. How easy it is to do what they came to do. How quickly they get help if something goes wrong. Whether they trust updates to make things better, not worse.
That’s why I think of SaaS quality like this:
Quality is the degree to which the service consistently enables the customer to achieve their desired outcomes with confidence and ease.
It’s not just fewer bugs.
It’s fewer surprises.
It’s less friction.
It’s more trust.
What Makes This Harder (and More Interesting)
In manufacturing, you can inspect the product before it ships.
If it meets the standard, it’s done.
In SaaS, nothing is ever done.
Your code is deployed to production and immediately starts living a new life—interacting with real data, real users, real constraints.
You can’t inspect your way to quality. You have to design for it, observe it, and adapt continuously.
This changes the role of QA and quality leadership.
You’re not just testing features—you’re stewarding an experience.
How I Think About Leading Quality in SaaS
Here’s how I’m learning to approach it:
1. Expand the Horizon Beyond Code
Yes, bugs matter. But so do outages, confusing workflows, slow support responses, and brittle integrations.
Leading quality means caring about the entire journey, not just what’s in Git.
2. Make Value the North Star
Defect rates tell part of the story, but not the whole story.
The real question is: Does this change make our customer’s life better?
That’s the metric that matters.
3. Treat Releases as Living Things
Shipping isn’t the finish line—it’s the starting point.
We need monitoring, telemetry, feature flags, and fast feedback loops to keep learning from what’s in production.
4. Coach Teams to Own Quality
In a service, quality is everyone’s job. Developers, designers, support, marketing—they all touch the experience.
My role is less about gatekeeping and more about shaping a shared mindset.
5. Design for Resilience
Manufacturing aimed for zero defects. SaaS should aim for graceful failure and fast recovery.
Rollbacks, fallbacks, clear communication—these are features, too.
Where AI and Continuous Delivery Fit
AI is changing the game.
Tools like Playwright MCP or automated observability help us find issues faster, automate the boring stuff, and spot patterns humans miss.
But AI is still just a tool.
It doesn’t define quality for us—it amplifies whatever system we already have.
Deming would still ask:
What’s the system that produces these results?
In SaaS, that system isn’t a production line—it’s a living network of code, people, and feedback.
AI fits when it supports learning and improvement, not just speed.
The Leadership Shift
Leading quality in SaaS means shifting from inspecting outputs to shaping a system.
It means asking:
Where are we building trust? Where are we losing it? How can we learn faster?
And it means connecting dots across the organization:
From engineering to customer outcomes. From features to value. From incidents to learning.
Because in SaaS, what customers buy isn’t code.
It’s confidence.
Moving Toward Service-Quality Leadership
If I had to sum it up, I’d say quality leadership in SaaS is about:
Seeing the whole picture – not just defects, but outcomes. Building resilience – not just preventing failure, but recovering with grace. Inviting ownership – making quality a shared mindset, not a department. Measuring what matters – focusing on value, not vanity metrics. Keeping the customer at the center – because they’re not buying your features; they’re buying what those features let them do.
In manufacturing, quality was about building the same thing right every time.
In SaaS, it’s about continually earning trust.
That’s a harder problem. But it’s also a more meaningful one.
—
Beau Brown
Testing in the real world: messy, human, worth it.






